• Caroline

3 Insanely Easy Marketing Tricks to Attract More Customers

Updated: Mar 13, 2020

Let me bust some marketing myths for you right now: marketing doesn’t have to be hard and it doesn’t have to be complicated. Yes, having a strategy in place will help your business grow and stay on track. But, that doesn’t mean you can’t master some insanely simple tricks-of-the-trade right now, to help your business succeed.

At Cuppa Creative, I’m all about helping small businesses use the tools you already have in your toolbox to reach new goals. So, I’ll talk about three channels you’re probably already using to communicate with your audience: your website, emails and social media. And, how you can use those channels to attract more customers.

Reach Your Customers with Local SEO

If your target audience is local to your business then you need to be tapping into the gold mine that is local SEO. The internet is vast, but your community might only have a few people who offer the same services or products as your business.

Local consumers should be able to find you quickly by searching “service + location” online. And if they can’t, here a few steps you can take to quickly optimise your page for local SEO:

  1. Review your website pages. Is your location mentioned anywhere on your website? Use your suburb, city or common nicknames for your area in your copy throughout your website. By doing so, you’re telling Google where you’re located and you’ll be able to rank higher for your area.

  2. Consider creating content specific to your local markets like case studies, blog posts or videos. Let’s say you’re a Rainwater Tank Company in Cairns. Here’s a sample headline for a blog post or video you can use to let search engines know where you’re located: “Feeling Soggy in Tropical North Queensland? 5 Ways Rain Helps our Cairns Community.” By mentioning “Tropical North Queensland,” your title helps optimise your blog post for local searches.

  3. You can also include on your website local landing pages with location keywords, reviews of your business from locals and location-specific services on your services page.

  4. Plug in an interactive map into your website pages to help Google and your customers locate your business.

Don’t Ignore your Email List

Do you collect emails at your point of sale or through networking? If you already have a list of emails from your customers, it’s time to say “hi” to them. The best way to contact customers or leads whose emails you’ve already have is to send them an email and ask for their consent to opt-in to receiving emails from you.

Not only are you nurturing relationships you’ve already created, but you may also be creating repeat customers. A simple reminder that your business exists and that it’s a great one is all some people need to buy. In fact, according to HubSpot, 59% of marketers say email is their biggest source of ROI.

Plugin your email software directly to your site and create an email opt-in form. Once you’ve set up the tech, all you have to do is create an automated welcome email and then consider putting together a content strategy for your email marketing campaigns.

Want more tips like this over your morning cuppa? Join the Cuppa Club.

Boost Traffic through Social Channels

Social media is great for brand awareness, reaching new consumers and promoting new products or services. But are you including calls to action and directing your audience to purchase from you?

Small businesses often worry about being too sale-sy on social media. While it’s important to not constantly give the ‘hard sell’ on social channels, you don’t want to shy away from asking them to take action.

Some 'non-salesy' ways to ask your audience to take action are:

  • respond to a question in the comments

  • read your blog post

  • listen to your podcast

  • follow another of your social channels

  • sign up to your email list

Think about your business goals and marketing goals and review if your social strategy is serving those goals.

Here’s a breakdown of where to include links and calls-to-action on each platform:

  • Facebook Post: Include a call-to-action and a link to your specific products, service or landing page in posts, ads and post comments. Also, review your About Section and anywhere else you can include links, so your audience can find you easier.

  • Instagram Post: Include links or linktree in your bio

  • Twitter Post: Use shortened links and engaging copy in your tweets to make your audience want to read more

  • LinkedIn Post: Great for B2B - share useful links to business information and case studies in your posts

  • Pinterest Pin: Create several pins for each blog post you want to share on Pinterest. Be sure to include a captivating description and accurate links.

  • YouTube Video: Add a “subscribe” button in the video and create a link in the description. Learn more about YouTube calls to action in this HubSpot article.

Your marketing and communications strategies don’t have to be chaotic. After you understand who you want to reach and what your goals are, you can create achievable steps each week to reach your goals. Which of these easy marketing tactics can you complete this week?

Let me know in the comments!